Sonnenz LLC · Revenue Infrastructure

We've watched hundreds of companies leak revenue from the inside.

Speed-to-lead dies at minute four. Follow-up gives up at day seven. Compliance gets skipped. Reps drift. After enough operator stacks, you stop guessing where the leaks are — you know. WrightLabs is the layer that closes them. Agent-supervised revenue infrastructure for the operators who already know it's hard.

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Medicare FMO
Life Insurance
Solar
HVAC
Plumbing
Roofing
Home Services
Coaching
Recruiting
Medicare FMO
Life Insurance
Solar
HVAC
Plumbing
Roofing
Home Services
Coaching
Recruiting
Why this exists

I learned operations before I knew what operations were.

Summers running the boat dock at a family resort on the Vermont-Canada border. Sailing lessons in the morning, kids on the wakeboard at noon, banana boat at four, dock cleanup at six, staff house chaos at midnight — half the crew from other countries, every one of us figuring it out together. Days were logistics, weather, guests, gear, timing. Nights were a different kind of education in how people actually work.

Then a decade in solar — knocking doors, running pipelines, watching CRMs choke on follow-up. Then GoHighLevel. Then the realization that every operator stack leaks in the same five places.

WrightLabs is what I built because I'd already been the guy keeping people upright at the dock, the guy chasing the lead at the door, and the guy refreshing the dashboard at midnight. Keel — the protocol layer we built underneath it all — is named after the part of the boat nobody sees but everything depends on. Same as the dock. Same as a sales floor. Same as a business. The visible part gets the attention. The hidden structure decides whether it holds.

— Jamie Wright
FOUNDER · SONNENZ LLC
LIVE · FMO OPERATOR · ANONYMIZED · NO LOGIN

Click into the hidden structure.

A fully working anonymized walkthrough of the FMO Command OS — the same operating layer running for live Medicare and life insurance operators. 6 acts. 9 tabs. Real telemetry. Open it in a tab and use it like an operator would.

Wright Labs MCP — Live on GHL Marketplace

Your AI models, inside your GHL.

The WrightLabs MCP is a Model Context Protocol server that gives Claude, ChatGPT, Gemini — any LLM — live read/write access to your entire GoHighLevel account. Not a Zap. Not a webhook. Direct AI command.

Contacts, Conversations, Pipelines
AI reads and writes your CRM data in real time. Update stages, add notes, trigger workflows — on command.
Calendars, Appointments, Payments
Book appointments, check availability, process payments — all through natural language commands to any AI model.
Workflows on demand
Trigger any GHL workflow from inside Claude, ChatGPT, or your own AI agent. The MCP is the bridge.
See the full MCP →
claude — WrightLabs MCP
// Natural language → GHL action

Find all contacts tagged "hot-lead" who haven't been contacted in 3+ days and enroll them in the reactivation sequence.

✓ Found 23 contacts matching criteria
✓ Enrolled in "7-Day Reactivation" workflow
✓ Logged activity note on each contact
→ 23 contacts enrolled · 0 errors

What's my pipeline velocity this week vs last week?

This week: 14 deals moved · avg 2.3 days/stage
Last week: 9 deals moved · avg 3.7 days/stage
→ 56% faster movement · 4 deals at risk

Revenue systems

Three engines. One pipeline.

Every system we build runs inside GoHighLevel. Deployed in days. No fluff — pure revenue infrastructure that works while you sleep.

<90s
Avg lead response time
Booking rate lift
24/7
AI coverage
9+
Verticals deployed
Lead Engine
Speed-to-lead systems that fire the moment a form submits, a call is missed, or a lead enters your CRM. SMS, call, email — layered and sequenced so no lead goes cold. Ever.
Trigger
Route
Contact
Qualify
Book
<90sfirst contact
Setter Engine
Conversational AI that handles objections, builds micro-commitments, and books the appointment — without a human in the loop.
Converse
Commit
Book
booking lift
Reactivation Engine
Dead pipeline recovery. Aged leads who stopped responding get surgical re-engagement sequences — timed, personalized, relentless. Revenue back from the graveyard.
Detect
Sequence
Re-engage
Book
// REACTIVATION MATH
dead_leads = your_database
seq_length = 7 days
book_rate = 8–15%
revenue = already yours
See all systems →

Live in the field

What control looks like.

Real GHL dashboards. Real numbers. This is what the WrightLabs MCP operating inside a live account produces.

wrightlabs-mcp · dashboard
WrightLabs MCP dashboard showing 247 leads, 89 bookings, 67 closed, $485k revenue
wrightlabs-mcp · automation
GHL automation builder workflow managed by WrightLabs MCP
wrightlabs-mcp · pipeline
GHL pipeline view managed by WrightLabs MCP natural language commands
See Keel →

What we've built

Revenue infrastructure, shipped.

From plumbing contractors to Medicare FMOs — every build is a live revenue system, not a demo.

wrightlabs.ai/proof/plumbing
Plumbing operator
GHL AutomationHome ServicesLead Engine
wrightlabs.ai/proof/medicare-fmo
Medicare FMO operator
FMO / MedicareInsuranceAI Systems
wrightlabs.ai/proof/hvac-solar
HVAC + Solar operator
DashboardHVACGHL Reporting
wrightlabs.ai/proof/healthcare
Healthcare recruiting
HealthcareRecruitingAI Automation
wrightlabs.ai/proof/coaching
Coaching operator
CoachingInsuranceGHL Build
Your vertical next
Revenue hates delay in every industry.
Start a 20-min build call →

Doctrine

// MCP · Self-serve
Connect your AI models to GHL in minutes.
Install the WrightLabs MCP from the GoHighLevel Marketplace. Give Claude, ChatGPT, or any LLM direct access to your CRM.
Install the MCP →
// Systems · Done for you
Want us to build the whole system?
We design, build, and deploy your AI revenue infrastructure. Lead Engine, Setter Engine, Reactivation — shipped and live in days.
Start a 20-min build call →